Here are four steps to achieve digital transformation success.
The first step requires organizations to unlock the full value of all digital assets. Employees must be able to manage, find, and use digital asset across the enterprise. The content management solution must enable users to describe content objects using an unlimited number of properties and attributes, both now and in the future, making them fully searchable and usable in multiple applications. The second step prevents valuable digital assets from being trapped in slow, cumbersome systems that no one likes to use. Organizations need to embed new solutions into the fabric of the business to maximize the use and productivity of existing systems and processes. Organizations should look for a solution that offers an API-first architecture, which allows employees to work where they are most productive. For example, digital asset managers can work directly in the DAM application, while designers contribute new designs from Adobe CC applications, and sales teams manage contracts and share the latest brochures with customers inside a CRM like Salesforce.com, all while connected to a centralized content repository.
In addition to native integrations and connectors, organizations need a solution where digital assets can be stored anywhere, whether in the cloud, a SQL or NoSQL database, or even in enterprise file sync and share systems like Box, Dropbox, Google Drive, or OneDrive. Organizations should embrace, not replace existing infrastructure and business processes.
The third step is to focus on innovation that matters to the business. Department specific applications often trap content in silos, and custom solutions require immense development time, leaving less time and budget for innovation. Organizations should select a platform with a history of innovation that provides the foundation, performance, scale, and flexibility for enterprise-wide adoption.
And lastly, by focusing efforts on creating business value, organizations can evolve and scale to take advantage of market opportunities. To evolve and scale as needs change, select a platform that promotes configuration over customization for faster delivery and improved time to market.
Industry leading organizations achieve digital transformation success by:
1. Unlocking the value of digital assets
2. Multiplying that value across the business
3. Focusing on innovation
4. Ensuring applications evolve and scale into the future
Schedule a demo to see how Nuxeo can help your organization achieve digital transformation success.