Over the weekend I downloaded and read AIIM's new e-book "8 Reasons You Need a Strategy for Managing Information - Before It's too Late..." - a cool idea and sounds like it will be part of an ongoing series on this theme - good stuff.

So here are the 8 reasons I liked the e-book and recommend you read it.... and 1 thing that bothered me.


  1. The content was crowdsourced - contributions were taken over a period of weeks on the AIIM.org website, and actively promoted across the association's own blogs & social networks.  The contributors include AIIM executives, vendors, consultant and end-users - good mix.

  2. It talks about what AIIM is - the association mission, mandate, and its commitment to its member community is clearly spelled out in a welcoming, inclusive way.

  3. It's free - just go get it. I like that AIIM is contributing back to the community, and building a bigger, educated market for its premium for-fee services. 

  4. "Suck It Up Princess Is Not A Change Management Strategy", for that line alone, download the e-book

  5. It recognizes that all the senses can be used to consume corporate content - several contributions talk about the importance of internal education of new practices and technologies - and encourage communication across multiple channels - use of web casts, pod casts, audio/video, social media... no longer will a one-time, one-way push of text fit the bill of employee education.

  6. It says Standards are important - a topic close to my heart as a member of the AIIM Standards board.  Dry and boring to some, but absolutely essential to setting down the basics as our work and personal worlds go online, standards make it safe for content to be preserved, stored, ensure systems can talk to each other, and give consumers and buyers comfort in their choices.

  7. History isn't ignored. Sometimes as ECM professionals we need to ground ourselves in where
    this space came from as we prepare for the future. Innovation and
    evolution keeps us relevant and the practice healthy. A couple of contributions talk about the origins of document management, and the early roots of the practice going back to microfilm in the '40s.  Anticipating leaps in the content types we're tasked with managing is essential to our staying power.  That means being ready to leave behind our 20th Century habits as 21st Century tools hit the mainstream.

  8. It talks about the role of Green Enterprise and 'Tree-Huggers' - greening of the enterprise is not only about cutting back on paper costs and reducing needless shipping and travel costs.  It's also about changing wasteful thinking and inefficient practices. Scaling lean is as important as scaling big. 


And this last point brings me to the thing I didn't like....


  1. If you print the e-book - it is massively wasteful white-space.  Almost a 100 pages, with many pages barely filling a quarter of the page.  Maybe I still have a few old-skool habits, but I still often print stuff when I want to read, digest and mark it up.  I can read and think in far more places with paper when I don't need to worry about finding a wifi signal, or battery power, or power outlet. This means getting stuff done on planes, trains and automobiles.      



So great, e-books are the future, but there must have been a way to format the PDF for more paper-friendly output.  This is my request for volume 2.