Melinda Cormier

4 Steps to Digital Transformation Success

4 Steps to Digital Transformation Success

Digital transformation succeeds when the entire organization embraces the initiative, solutions and technologies align with the business, and the company positions itself for future growth. Here's…

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When Does Digital Content Become a Digital Asset?

When Does Digital Content Become a Digital Asset?

When we talk about digital assets, we’re talking about any digital content or object that can be used to produce value. Let’s take an example of a video streaming company to understand this better.

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Dynamic Advertising with Digital Screens and DAM

Dynamic Advertising with Digital Screens and DAM

With the advancements in digital screen technologies and sensor data, advertising agencies and media companies can now run highly targeted ad campaigns to specific audiences in real time. Let's learn…

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API-First – What Does That Really Mean?

API-First – What Does That Really Mean?

There are a number of companies that boast about being API-first, but what does that really mean?

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