Melinda Cormier
4 Steps to Digital Transformation Success
Thu 16 March 2017 By Melinda Cormier
Digital transformation succeeds when the entire organization embraces the initiative, solutions and technologies align with the business, and the company positions itself for future growth. Here's how you can achieve this.
Continue ReadingWhen Does Digital Content Become a Digital Asset?
Tue 07 March 2017 By Melinda Cormier
When we talk about digital assets, we’re talking about any digital content or object that can be used to produce value. Let’s take an example of a video streaming company to understand this better.
Continue ReadingDynamic Advertising with Digital Screens and DAM
Tue 24 January 2017 By Melinda Cormier
With the advancements in digital screen technologies and sensor data, advertising agencies and media companies can now run highly targeted ad campaigns to specific audiences in real time. Let's learn how.
Continue ReadingAPI-First – What Does That Really Mean?
Tue 01 November 2016 By Melinda Cormier
There are a number of companies that boast about being API-first, but what does that really mean?
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