When it comes to Digital Asset Management, a cloud solution is a natural fit, as it offers many advantages related to cost, speed, scale, accessibility, and distribution.

As with any cloud solution, using DAM in the Cloud eliminates both the initial purchase and set-up costs for both hardware and software; as well as removing the ongoing maintenance and upgrade costs associated with on-site software applications.

Managing your assets in the Cloud also keeps you well-positioned to meet the growing demands for content. Customer experience has become the key business differentiator on an online world, and content is key to that, especially rich media content. Photography, infographics, design, 3D models, video, and audio are all part of delivering a rich customer experience at every stage of a relationship from discovery to purchase, and through to support. As a result, demand for more content is increasing across the enterprise. DAM is no longer just about being the place for the marketing team to store pretty pictures. A well thought-out and facilitated DAM is now a strategic platform that can drive the digital content supply chain across the enterprise, allowing rich media to flow and be used across functional boundaries to deliver consistent on-brand messaging and experiences.

A cloud solution allows for the rapid and easy growth of the user base, and the ability to increase, or scale, the amount of storage needed to meet those growing demands.

A DAM solution in the cloud also allows for business continuity, schedule flexibility, and internationalization. With its “always-on” availability and access from anywhere via the internet, a cloud DAM means that assets can be uploaded, searched, retrieved, worked-on, or published whether you are in the office, or working remotely. The Cloud also gives you a global infrastructure allowing for cross-border collaboration and consistent use of assets to make sure that every team stays on-brand.

Many of the DAM platforms available in today’s market claim to be able to run as a cloud application, however, a large proportion of them are based on technologies that were developed prior to cloud deployment being readily available. To address this issue the older technology platforms have attempted, to varying degrees of success, to port their existing solutions to the Cloud, with resultant limits on either scalability, flexibility, choice of cloud storage vendor, or limited functionality. Taking legacy software and putting it in the cloud is not the same as cloud-native architecture.

The more modern solutions, such as the Nuxeo Platform, are built from the ground-up to be deployed on the Cloud, and are characterized as being cloud-native. The cloud-native approach to software development utilizes cloud computing to build and run scalable applications in modern, dynamic environments such as public, private, and hybrid clouds and includes technologies such as containers, microservices, serverless functions.

The Cloud Native Computing Foundation defines a cloud-native application as meeting three distinct criteria:

  • Containerized. Each part (applications, processes, etc) is packaged in its own container. This facilitates reproducibility, transparency, and resource isolation.
  • Dynamically orchestrated. Containers are actively scheduled and managed to optimize resource utilization.
  • Microservices-oriented. Applications are segmented into microservices. This significantly increases the overall agility and maintainability of applications.

This gives them full flexibility in content services architecture, scalability, and support for a full feature set from day one. Such cloud-native solutions are also significantly quicker to implement and need less customization.

For more information and insights download the white paper on DAM Benefits in the Cloud.