Digital Asset Management or FrankenDAM?


Fri 31 March 2017 By Uri Kogan

Here’s what the digital asset management environment looks like for one of the top consumer goods companies in the world:

DAM Environment

Definitely looks like a mess. If your DAM looks like this (and I’m willing to bet it does if you’re in a big company), the thought of fixing it might bring to mind this dark Woody Allen joke:

More than any other time in history, mankind faces a crossroads. One path leads to despair and utter hopelessness. The other, to total extinction. Let us pray we have the wisdom to choose correctly.

Investing in a Digital Asset Management system can be a huge win for your business. It can accelerate your speed to market, increase marketing’s impact, and boost productivity while giving you back control of your content and reducing spend.

Or it can be a nightmare journey through expensive customizations that don’t work, functionality that doesn’t scale, and a system that can’t adapt as your business changes.

Picking a system that can meet your needs today and into the future is essential to getting the value your business needs and avoid the nightmare you fear.

Caveat emptor!

To help you avoid the mistakes of the past and step confidently into the future, we’ve just published a free eBook – Avoid the DAM Value Trap: 10 Key Questions Your DAM Vendor Doesn’t Want You to Ask. The eBook covers important topics - how successfully you’ll gain adoption, how to know if the DAM you pick will scale with your business, and how to ensure the DAM will fit with the rest of your systems and processes instead of living in a corner or turning into a confusing spaghetti diagram.

If you’re looking for a solution to your DAM woes, check out the eBook before you make a decision you’ll regret!


Tagged: Digital Asset Management, Nuxeo Platform, Insight