On the most recent episode of the Nuxeo Content Journey’s podcast, we chatted with Eran Lobel, CEO and Executive Producer at ELEMENT productions, a full-service company that specializes in the production of video-driven storytelling. Our conversation discussed Eran’s three-tiered marketing philosophy of Quality, Budget, and Timeliness.

Here’s a little taste of that conversation:

Alan:
I’ve heard you use the phrase “production is a team sport.” What do you mean by that?

Eran:
People tend to feel that the creative process is more of a lonely process, but in our experience, while individual creatives are individually creative, but in the production world making quality content has always been a team sport. It’s like being in a soccer team where there are coaches and others who all have various skills that all align in the same direction with the same goals. That’s a great mindset for teams to solve creative problems where you have multiple people bringing different skill sets to the table that all ladder up to a shared success.

Alan:
When I first heard you present your three-tier philosophy, your use of the phrase “think like a newsroom” caught my attention, in particular developing the need to curate and be able to find your content assets. Can you maybe expand on that thought some more?

Eran:
The newsroom analogy for content has a couple of different layers.

  • One is that content these days can be responsive, meaning that people want to feed on great content that’s really relevant. News typically has been information that’s relevant at the moment, so the content that’s being produced needs to have that kind of timeliness.
  • Secondly as well as telling real relevant stories, is also having access to archival assets, building image and video libraries that producers and directors can tap in to and help better tell the story that is in the moment.

I want to again thank Eran for his time, and the engaging and entertaining discussion. You can join us for the full conversation on The Content Journey podcast, now available on your favorite podcast service, and at nuxeo.com/podcasts.