We figured a long time ago that enterprise content and digital assets must be organized to facilitate collaboration, storage, and retrieval. But in today’s data-driven world it’s much more complex than that. It’s about maximizing the value of your data. Take a media or advertising agency for example. Digital assets are at the core of their business. What is important is not the file itself but the metadata around it: IP rights, post production management, talents rights, etc. and turning this data into a valuable digital asset is not an easy task. Using the wrong asset in the wrong place could cost the agency a fortune.
Global organizations are unlocking the value of their digital assets and taking initiative to embrace digital transformation. Here are the five key steps they are taking to build their next generation digital asset solution:
Do more than just store media files: Organizations that achieve digital transformation think beyond managing and retaining content and media files. All enterprise content and digital assets can be put to work across departments to eliminate silos and create new business models. An efficient digital asset management solution eliminates file-centric workflow limitations and enables a more dynamic data model for robust engagement across the organization.
Unleash the full potential of digital assets: By identifying and recognizing all digital assets, and maximizing their full potential, organizations can unlock new value from them by embedding them deeply within the business and its core processes. For instance, Electronic Arts protects the IP rights of their video game builds with a highly secure ECM application built on the Nuxeo Platform. A solution that provides unlimited data attributes without restrictions on asset type, size, or complexity, enables the organization to deploy even the most complex business workflows and data models at an enterprise scale.
Remain Agile: To continuously iterate, adapt, and innovate the organization's digital asset management strategy needs to keep up with the speed of business or even stay a step ahead. With a hyperscale digital asset management system you can quickly embrace new workflows, business processes, and knowledge sharing that leverage valuable digital assets. TBWA used the Nuxeo Platform to develop a rich and complex metadata model and customized workflows that successfully resolved its client’s media asset management challenges in just 3 weeks.
Reinvigorate existing systems: As organizations undergo business transformation, it's important that they maximize their existing IT investments. Rip and replace strategies are not efficient nor are they fast or cost effective. Successful organizations leverage their existing solutions, and allow employees to continue using the products they already know and love, like Google Docs, Adobe CC or Salesforce.com. They opt for solutions built on an API-first architecture to enable existing systems, products, and data sources to be incorporated “as is” and “in place” so they can make the most of their current investments.
Ready for the cloud: Most ECM providers offer their solution in the Cloud, but what successful organizations look for is a solution that is built for the cloud - a solution that supports cloud elasticity with the capacity for billions of objects and an unlimited number of properties and attributes. A deep integration with cloud deployment infrastructure & enterprise file sharing systems in the cloud, such as Google Drive or Dropbox, is a must. This ensures that the solution is built for the modern cloud world with the flexibility to support any business demands that may arise in the future.
Digital transformation is uncovering new business opportunities like never before. It’s also creating new challenges as organizations strive to manage the increasing complexity, volume, and diversity of digital content and its delivery channels.
To uncover the full value of your enterprise content and digital assets, and break free of the limitations of legacy ECM and digital asset management technology, you need to shift your digital asset strategy to a hyperscale platform approach. The reward is a successful digital transformation that puts your business in the driver’s seat for the future.