Is Nuxeo ready for the next generation of digital asset management (DAM) data?

Is Michael Phelps a good swimmer? Can Simone Biles do a somersault?

In a recent CMSWire article, Neil Monahan noted that the next generation of content will be mostly generated and curated by other computers/systems/machines and not by humans. Successful DAM platforms, he writes, will have to be faster (handling real-time data), bigger (exploding amounts of data), and smarter (effectively manage all that data and content).

As I read the article, I got a bigger and bigger smile on my face. “Are we ready?” It was as if Neil Monahan had been looking at the Nuxeo product roadmap.

According to Neil (and from what we’ve seen), the future of DAM is being shaped by five basic shifts in the industry: live data, consumer-generated content, changing complexities of content, bigger “big data” and the IoT.

In a recent webinar, my colleague Mike Urbonas described the platform: “The Nuxeo Platform was built from the ground up to manage complex digital assets at massive scale, in today’s world of cloud, big data, analytics and mobile.”

I could take pages and address each of the ways we fulfill the various next-generation needs, but this is a blog article, so I’ll try to keep it short. Basically, as my colleague explains, the Nuxeo Platform is fundamentally built to address these developments. The below diagram shows the extensible and configurable architecture of the platform. I’ll give you a moment to admire the beauty of the diagram, then read on to see how we address Neil Monahan’s key areas of change.

Nuxeo Extensible Architecture

For our purposes here, it is important to highlight a few key features for the purposes of next-generation content:

  • Content repository and persistence. The Nuxeo Platform’s configurable/flexible content model supports complex data modeling (nested properties) and graceful schema/model changes. The platform supports efficient and pluggable file storage with built-in deduplication and integrity checks. An objects can carry any number of files, files can be stored into several physical stores (FS, DB, S3, etc.)

  • Rest API. The Nuxeo Platform uses JSON as our data format for direct use from most languages and platforms. The API is adaptable, extensible and composable. The nature of the API allows us to work with content and systems regardless of where, how, or by whom the content is generated (human or machine),along with the application of business rules.

  • Performance and scalability. Our ability to scale and distribute our platform as evidenced by some incredible benchmarks. And they are only getting better! The Nuxeo Platform’s ability to use SQL or NoSQL databases provides our customers the flexibility to choose the right approach for their business needs. The ability to process and manage huge quantities of data at fast rates makes Nuxeo suited to handle the explosion of content and to quickly analyze it for the business needs.

  • Analytics and data visualization. At Nuxeo, we understand that it’s not just the “file” that is important in a DAM; it’s also about the metadata. Just about any function within the Nuxeo Platform is auditable. With auditable information, we can create advanced analytics. With the additional power of the integrated, distributable Elasticsearch query layer, the ability to analyze content really takes off.

For digital asset management, the future is now, and YES - Nuxeo is ready for it!

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