Hoover DamBecause of the acronym for the industry, it’s easy to create a mental picture of your Digital Asset Management system as, well, a Dam. You know, as in Hoover and Three Gorges: huge, massive, powerful, indestructible; holding back the wealth of content in your organization.

Why not be more like the water?

In today’s business, where change is the norm and technology seems to be improving at the speed of light, it’s time to start building digital asset management systems that behave like the water, not the wall that keeps it all in. To stay relevant within the business, a dam system should be fluid and flexible, with the ability to respond to the changing technological landscape.

When a DAM is like the monolithic structures of our mental image, it can be difficult to evolve with technology. Making changes to content models and other features within these more impregnable structures can be time-consuming and costly. Incorporating the latest and greatest technology relies on waiting for the next major update; whenever that might be.

At Nuxeo, we like to think we’re more like the water: fluid, flexible, and, yet, still so powerful. As the business model changes, so can the platform, allowing you to innovate and use new technology. As technologies emerge, we work to incorporate them into the platform via integrations/APIs. From a content model perspective, we allow for an unlimited number of properties, each of which can be as simple or as complex as you need them to be. When properties are tied to business rules and workflows via our graphics-based configuration tool, content can flow to where it’s needed, when it’s needed, to the people who need it (and not be held back).

From a “structural” perspective, the Nuxeo Platform is architected to ebb and flow as your needs change. Want to run off a single server? We can do that. Need to send rich media to a separate server for transformations (therefore leaving the web servers to handle web traffic)? We can do that, too. Want to run noSQL? In the cloud? In a cluster? Well, you get the point.

Fluid. Water. Flow.