This is a guest blog by: Melissa Webster, Program Vice President, Content and Digital Media Technologies, IDC

The magic of a great digital experience for customers springs from the connection between content and data. When content and data are well managed and uniformly accessible, they can be combined in compelling, relevant, and timely experiences that engage customers, boost conversions, and inspire advocacy.

On the data side of this equation, customer context is growing richer as organizations combine transaction history with new sources of data, including behavioral data from the web, mobile apps, social networks, and connected devices on the Internet of Things (IoT). The opportunity to glean insights using big data analytics is almost limitless. With cognitive computing, machine learning, and artificial intelligence, organizations can deliver increasingly personalized experiences.

The content side of this equation, however, remains a huge challenge for many organizations. Without an enterprise Digital Asset Management (DAM) solution, assets are often strewn across a wide array of different systems, including:

  • File shares
  • Cloud file sync and share (FSS) solutions
  • Departmental DAM systems for packaging, archiving, and other functions
  • Marketing resource management and campaign management systems
  • Web content management systems, et al.

Without a system of record, organizations lack a uniform way to discover, manage, tag, curate, transform, and activate their digital assets.

The Tangible Value of DAM

IDC research shows that organizations realize an average increase in revenue of 24% from their investments in DAM. An enterprise DAM solution gives distributed teams the system of record they need to manage global launches, enable channel partners, and accelerate time to revenue.

Organizations we surveyed reduced their asset-creation costs by an average of 28% by eliminating duplicative effort, reducing the number of assets that are created but never used, and improving asset reuse. They have improved team productivity by 34%, on average, through reducing the time spent searching for assets, streamlining review/approval processes, and improving collaboration.

Two-thirds of surveyed organizations report that DAM alleviates the difficulties of sharing assets with external users — an important benefit as, on average, a quarter of DAM users are external. By preventing the use of the wrong or unapproved assets, protecting assets from inadvertent disclosure or theft, and ensuring license compliance, organizations have reduced their risk by an average of 23%. Moreover, 53% have improved overall process visibility.

For more on how DAM technology is helping organizations organize, manage, and capitalize on their digital assets, as well as the capabilities and benefits of Nuxeo’s enterprise DAM solution, I invite you to download the IDC paper, “Top 5 Traits of a Winning Digital Asset Management Platform,” sponsored by Nuxeo.