The multinational mass media and entertainment conglomerate partners with thousands of best-in-class licensees globally on award-winning ranges of toys, fashion, home décor, and publishing inspired by their high-profile franchises and properties. The company’s vast library, one of the most prestigious and valuable in the world, consists of more than 61,000 hours of programming, including nearly 6,500 feature films and 3,000 television programs comprised of tens of thousands of individual episodes. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships, and themed experiences, they are also one of the leading licensing and retail merchandising organizations in the world.
Licensing’s Impact on Revenue
Licensing intellectual property can be a major contributor to an enterprise’s revenue stream, with the company mentioned in this customer story generating over $6 billion in retails sales from merchandising, with an aggressive plan for new initiatives coming on-line to grow that number even further.
As part of those initiatives, the demand for digital content on a global scale continues to grow, as new digital content distribution models are emerging and constantly changing, and companies, especially ones in fast-moving sectors such as the entertainment industry, must be able to meet these needs. External retail partners are requiring such companies to provide ways for their platforms to integrate with the original license holder’s systems to retrieve any relevant metadata and artwork.
As a consequence, many intellectual-property-driven companies are looking to develop next-generation Digital Asset Management and Distribution platforms with developer-friendly, ultra-reliable, and highly secure set of services hosted in the cloud.
Leveraging the Value of Creative Assets
The same licensing and retail merchandising company recognized the requirement to enable the capture of creative assets for use on license content for consumer products. After a review of the existing process, they defined the need to create a brand library for external licensees to access the assets that they have licensed. For example, only give manufacturers access to see digital assets related to a particular version of a movie character because they have a contract to make toys featuring that character.
Content Management, Distribution, and DAM Systems
To meet the customer’s requirements, we worked with them to develop two solutions based on the Nuxeo Platform.
For the Consumer Products licensing requirement, the solution was to deploy the Nuxeo Platform in the cloud as a Digital Asset Management (DAM) system in order to search across 350,000 assets for, harvest, and license digital assets from the creative process.
The creative approval process to request new marketing assets starts in Nuxeo Platform managed by two DAM librarians. Once submitted and approved, integration with a work and project management tool generates a new creative project managed via integration with the existing Workfront tool, that was open to up to 2500 users across the licensor network. Once that project is completed, the final brand materials are sent back to Nuxeo Platform through its REST API, linked to the original request, enriched with corporate master data and licensing information, and published downstream for distribution.
In line with the client’s wish for a developer-friendly environment, Nuxeo’s low-code API-first driven approach meant that the solution was built by a team of just five developers in the space of just a few weeks.
The wider requirement of leveraging the company’s archive of legacy material resulted in the development of a Content Management and Distribution Platform that initially provided access for 1,000 users across the enterprise to around 20 Million currently known assets. It is expected that this number could grow to 1 Billion overall as enterprise-wide adoption continues.
The choice to develop these solutions on the Nuxeo Platform was driven by a combination of factors that fell broadly into the following areas:
- The industry-leading modern cloud-native content services architecture
- The proven ability to scale and grow to effectively handle the projected 1 Billion objects
- A Web Component UI that could be designed and formatted to give flexible different task and business solution specific user interfaces
- The ability to define objects beyond just asset types provides an extensive amount of flexibility in the way content and data is managed inside the Nuxeo Platform
Low Code Integration
- Ease of integration for rights data
- Integrate with 2,500 external users of incumbent workflow SaaS solution
- Integration with an existing rights management tool
Driving Business Value While Meeting Release Dates
The new Nuxeo based DAM platform makes it extremely easy for the company’s retail partners to find assets, download assets quickly / with multiple options, while at the same time making curating 350,000 assets painless for the company’s staff of digital librarians.
The goal of the new platform is to simplify content management and distribution and, as a result, accelerate the production, and approval of licensed products. New business opportunities require the company to deliver a large amount of content and metadata to their licensing partners in a short turnaround to meet movie release dates and associated product launches.