New product innovations, materials, rebranding: every product change can create a need for new packaging. Technical and creative information collides with file formats whenever a packaging development process is involved. Packaging designers are called on to localize designs for multiple markets and change specific elements creating many iterations of the same basic package design. That’s a lot of moving parts to manage and coordinate.
That is why Innovationedge Founder Cheryl Perkins, and Nuxeo’s Alan Porter will join CGT in an upcoming webinar to discuss how product asset management, combined with Artificial Intelligence (AI) and machine learning (ML) models, can accelerate ideas to market for consumer goods companies. Attendees of the session will learn:
- How connecting product data and visual assets can accelerate the packaging design process
- How one consumer goods manufacturer reduced their packaging approvals process from weeks to days
- How to manage and track multiple localized versions of a design using asset derivatives
Watch this live discussion and learn how to accelerate creative processes for more profitable product launches.