Webinar — Online — May 12, 2:00 PM EDT | 11:00 AM PDT

Accelerating the Packaging Design Process with AI

New product innovations, materials, rebranding: every product change can create a need for new packaging. Technical and creative information collides with file formats whenever packaging is involved. Packaging designers are called on to localize designs for multiple markets and change specific elements creating many iterations of the same basic package design. That’s a lot of moving parts to manage and coordinate.

That is why Innovationedge Founder Cheryl Perkins, and Nuxeo’s Alan Porter will join CGT in an upcoming webinar to discuss how product asset management, combined with Artificial Intelligence (AI) and machine learning (ML) models, can accelerate ideas to market for consumer goods companies. Attendees of the session will learn:

  • How connecting product data and visual assets can accelerate the packaging design process
  • How one consumer goods manufacturer reduced their packaging approvals process from weeks to days
  • How to manage and track multiple localized versions of a design using asset derivatives

Watch this live discussion and learn how to accelerate creative processes for more profitable product launches.

View the slides:

View the video recording:

Presented by

Cheryl Perkins, Founder and President at Innovationedge

Cheryl Perkins, Founder and President at Innovationedge

Cheryl Perkins is a thought leader in innovation and a creative catalyst in brand-building initiatives for companies looking for that innovative edge. In 2006 Business Week magazine chose Cheryl as one of the Top 25 Champions of Innovation in the world. With over 20 years experience directing growth and innovation, Cheryl most recently served as the Senior Vice President and Chief Innovation Officer for Kimberly-Clark. She ran the company’s innovation and enterprise growth organizations, including research and development, engineering, design, new business, global strategic alliances, environment, safety and regulatory affairs, and oversaw innovation processes, systems and tools. She has ten U.S. Patents and several more pending.Cheryl brings her expertise to Innovationedge, creating new strategic business opportunities for companies seeking a competitive advantage across key businesses to ensure long-term growth and deliver a continuum of sustainable innovative solutions.

Alan Porter, Product Marketing Director

Alan Porter, Product Marketing Director

Alan is an industry-leading content strategist and Nuxeo’s Director of Product Marketing. He is the author of “The Content Pool,” and a regular conference speaker, workshop leader, and writer on Content Marketing, Content Strategy, Customer Experience, Brand Management, and Content and Localization Strategy. Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017, Alan is a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements.

Digital Asset Management Product Asset Management Artificial Intelligence