Channels are exploding. Content is profuse. Customer data is ubiquitous. Fusing the three together to deliver a connected customer experience is one of the key challenges for marketers, technologists and their peers across the business.
Watch this CMSWire webinar on-demand featuring guest speaker Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC. This webinar provides insights into the high cost of unmanaged assets, explains how to make a case for an enterprise DAM, and shows where DAM fits into the evolving experience stack.
The webinar covers:
- IDC research on the risks of poorly managed digital assets across the enterprise
- ROI evidence from organizations that have implemented an enterprise DAM
- Key capabilities to look for and the benefits to expect
- How DAM will evolve to meet the needs of a connected customer experience