Every DAM has search capability. And yet, in our survey of 1,000 creatives, marketers and sales reps, 74% said they recreate content – even when they know it exists.
Why is it after so many years of DAM, we still can’t find what we’re looking for?
We’ll share some key answers to this question, and some tips you can use to make finding as easy as searching.
In this video, you’ll learn:
- How to ensure your DAM aligns to your business data model and makes sense to your people
- The advantage of moving beyond metadata and the value of relating assets to other key information systems, like product information, talent rights, and other business objects
- Intelligently managing compound assets as a set, being able to look inside to see their components, and tracking where an asset has been used or published