Leveraging data to deliver a digital personalised customer experience

Whilst most organisations are striving to offer a terrific customer experience, only 7% currently do. This session will share exclusive research that re-enforces the importance of building trust with customers and the importance of long term relationships, not just an opportunity to sell more stuff!

Customers have diverse attitudes towards use of personal data and channel experiences with organisations
Customers’ channel preferences are influenced by context and the purpose of contact
Few organisations deliver a fully integrated digital channel experience but most are working towards it
Intelligent guided selling to personalise the eCommerce journey

View the video recording:

Presented by

Janis Thomas, eCommerce & Marketing Director, Look Fabulous Forever

Janis Thomas is responsible for leading eCommerce and marketing at Look Fabulous Forever, the innovative DTC cosmetics and skincare brand designed to meet the needs of older women. She is an expert in driving digital marketing to deliver increased revenue and profitable growth in ecommerce & subscription businesses and she has grown diverse brands from Birchbox to Playboy. Janis has held senior consumer marketing roles in eCommerce, digital media and entertainment businesses.

Paul Morris. Marketing Specialist & Digital Marketing / eCommerce Director, Marshalls (2019-2020)

Paul Morris has 22 years’ experience leading marketing, digital & eCommerce both retail agency and brand side. He was previously Director of Digital & eCommerce at Marshalls PLC, Head of Marketing at Tesco Bank, Global Digital eCommerce Director at PZ Cussons, led Digital marketing across the Co-op Group, Acquisition Marketing Director for retail specialist eCommerce platform Visualsoft and has further retail experience with the likes of Wickes, Stance & Cash Generator.

Lisa McIntyre, Digital Asset Management Product Owner

Lisa McIntyre is a Product Manager at Nuxeo, responsible for guiding the success and strategy for product features and capabilities for Document Asset Management at Nuxeo. With over seventeen years of experience in the advertising industry and over ten in the DAM space, Lisa was first a client, and after a few years, she joined the Nuxeo team as a solution engineer. For two years now, Lisa has been on the product management team.

Digital Asset Management Product Asset Management