With a strategic plan for content investment, creation, and reuse, brands have a significant advantage over those who create content ad hoc.
Smart brands architect their content for reuse across channels, which preps it to serve more personalized experiences. Brands must leverage key DAM trends like cloud, AI, workflows, and analytics as they mature in their content journey.
In this on-demand webinar with Forrester Senior Analyst, Nick Barber, you will learn:
- How organizations can create urgency and build the business case for DAM investment
- How a cloud-native DAM supports enterprise speed and scale when it comes to creating and delivering content
- How to drive adoption of the DAM so that it establishes itself as an enterprise-level single source of truth