Webinar — Online — Thursday October 29 - 12PM EDT (9AM PDT)

Drive Enterprise Speed and Scale with a Cloud-Native DAM

With a strategic plan for content investment, creation, and reuse, brands have a significant advantage over those who create content ad hoc.

Smart brands architect their content for reuse across channels, which preps it to serve more personalized experiences. Brands must leverage key DAM trends like cloud, AI, workflows, and analytics as they mature in their content journey.

In this on-demand webinar with Forrester Senior Analyst, Nick Barber, you will learn:

  • How organizations can create urgency and build the business case for DAM investment
  • How a cloud-native DAM supports enterprise speed and scale when it comes to creating and delivering content
  • How to drive adoption of the DAM so that it establishes itself as an enterprise-level single source of truth

View the slides:

View the video recording:

Presented by

Nick Barber Senior Analyst, Forrester Research

Nick Barber Senior Analyst, Forrester Research

Nick Barber specializes in video technologies, digital asset management (DAM) for customer experience, and personalization technologies. In the video space he covers online video platforms for sales and marketing and enterprise video technologies for training and employee experience. Nick also researches DAM, which has become a cornerstone technology for enterprises as they dramatically increase their creation of rich media content like images, video, and 3D assets. On the personalization front, Nick is exploring how personalized customer experiences live at the intersection of data and content and how the understanding of that content can be augmented with artificial intelligence. Nick has nearly 15 years of professional experience in the technology and media industries. Prior to joining Forrester, Nick was the director of online video at IDG, where he was a technology news journalist for PC World, Computerworld, and other sites in IDG's global network. He built IDG's award-winning global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics. His work has appeared on ABC News, People.com, and in a major motion picture. Nick earned a B.S. in journalism from Boston University, where he also currently teaches as an adjunct professor.

Alan Porter, Product Marketing Director

Alan Porter, Product Marketing Director

Alan is an industry-leading content strategist and Nuxeo’s Director of Product Marketing. He is the author of “The Content Pool,” and a regular conference speaker, workshop leader, and writer on Content Marketing, Content Strategy, Customer Experience, Brand Management, and Content and Localization Strategy. Named one of the Top 25 Content Strategy Influencers and a Digital Strategy thought leader in 2016 and 2017, Alan is a catalyst for change with a strong track record in developing new ideas, embracing emerging technologies, and introducing operational improvements.

Digital Asset Management