Large food & beverage companies often struggle to manage their product content and data, which inhibits innovation and makes it difficult to meet consumer demands.
Given the surge in eCommerce and online shopping, digital assets have become critical for ensuring that your products can be found on the digital shelf.
This webinar will highlight the importance of connecting content and data across seven key areas of the product development and launch process that can provide strategic value for food brands, thereby increasing efficiency and reputation.
Discover how to connect:
- Ingredients libraries
- Product design and prototyping
- Product photography
- Campaign development
- Labeling and packaging
- Content hubs and portals
- Product knowledge management