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Digital transformation initiatives continue to drive investments in enterprise digital asset management (DAM) due to the exponential growth of digital content and complex business processes. Global organizations recognize the importance of a scalable and future-proof enterprise DAM solution that provides secure access to corporate assets including images, videos, documents and more, across departments and locations.

Watch this webinar on-demand featuring Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC, to learn why organizations are investing in enterprise digital asset management, recommendations in application architecture, technology evaluation criteria, and real-world enterprise DAM use cases.

This webinar includes:

  • How new DAM investments enable digital transformation
  • How to build your DAM business case with key stakeholders and prepare for vendor POCs
  • Enterprise DAM customer stories: challenges, solutions, and results

Presented by

Melissa Webster

Melissa Webster
Melissa Webster is the Program Vice President, Content and Digital Media Technologies, at IDC. She leads IDC's Content and Digital Media Technologies research program. This program tracks, analyzes, and forecasts markets and trends in document and content management, records management, Web content management, digital asset management, and document and rich media (audio, video) authoring and publishing software.