Join us for a one-hour webinar with CMSWire on how global brands are implementing Digital Asset Management (DAM) solutions to manage their campaign content and protect their bottom line using metadata modeling, workflows, permissions, extensible APIs and other enterprise-level ECM features.

Lisa McIntyre, a former DAM librarian with over 17 years in the advertising industry, will explain how global brands connect with their audiences and share some of the best practices for creating, managing, tracking and customizing campaign content for target markets.

Successful organizations invest in modern, cloud-ready DAM applications that are capable of handling today’s complexities surrounding video and other rich media, using automated workflows, renditions, usage rights management and more.