Content is at the heart of every digital customer interaction, and no more so than in eCommerce. Customers today are also demanding more rich media, photography, and video, driven experiences.
This presentation outlines the need for a visual content strategy and the four areas that you can focus on to ensure that you are delivering consistent rich customer experiences on the eCommerce platform. It concludes with a practical demonstration of how to connect a Digital Asset Management (DAM) system to an industry-leading eCommerce platform to streamline the process.
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