The promise of Digital Asset Management (DAM) has been to better control and leverage digital files to improve efficiencies and reduces costs. However, the reality is that old-school solutions and approaches have not evolved to meet the complex and unique needs of departments and business units within each company. The good news is that many organizations are embracing a more modernized and flexible approach to DAM.

In this video:

  • Hear about how TBWA delivered breakthrough value to some of the world’s largest and most prominent brands by taking a new approach to these challenges.
  • Learn how TBWA’s strategy and approach can be leveraged by other organizations looking to modernize and improve their approach to DAM.