Enterprise companies have moved their digital content strategy beyond marketing to encompass the entire organization. This enables the company to continuously innovate ahead of the market and unlock the full value of all digital assets, even the most complex and hidden ones, across all departments.
Watch this webinar on-demand to learn how leading media and advertising companies have embraced a new digital asset strategy to drive revenue growth, create new products and licensing opportunities, and improve employee productivity.
This webinar covers:
- What defines a ‘digital asset’
- Why you should use a unified data model
- How to get more insight into the lifecycle of your assets
- How to maximize existing IT systems and business processes
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