Post-peak, post-Brexit, post-lockdown 2 (or 3), what are the indicators for eCommerce in 2021?
The webinar will cover:
- an update on performance over the ‘golden quarter’ - what was the shape of trading? Where did the peak(s) fall and which categories performed best in the first ‘Online-only Christmas’ in memory
- what experience have consumers been having in retail? We’ll consider product availability and also the messaging of service levels over lockdown
- the importance of innovation and flexibility - looking at retailers who have thrived over the lockdown as a result of agility with examples from Next, Tesco, John Lewis and Boots and how they are providing new, relevant and enhanced services to consumers.