According to a recent research we lead, retailers and brands are under growing pressure to be more innovative, deliver a better customer experience, and launch the latest trending products to market faster. More than half (53%) of respondents said that when a new market trend emerges, they would want their favoured retailer to make that product available within one month or less, and 54% would change to a competitor if the overall digital experience didn’t meet their expectations.
How should product companies and retailers respond?
Accelerating product development has proven difficult for many of the world’s largest companies. The biggest problem holding back these efforts is the tangled web of processes and workflows. This session, presented us and our partner IO Integration, explores strategies to turbocharge your product creative process, enabling your organisation to:
- Accelerate product introduction to grow market share
- Identify and create opportunities in design, development, and go-to-market processes
- Provide an improved customer experience