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Everything You Need to Know About
Digital Asset Management (DAM)

In this article, we will break down everything you need to know about Digital Asset Management.

We’ll cover most of the questions you may have about Digital Asset management systems and how it can impact your business.

Best Digital Asset Management

What is Digital Asset Management?

A Digital Asset Management solution is a piece of software that centralizes the storage of digital assets like images, videos, and documents. With Digital Asset Management, you can search for all of these assets within a single repository rather than searching through disparate solutions.

The core concept behind these solutions is that an employee can log into a DAM platform and easily search for assets like images and files rather than searching multiple legacy solutions.

What is DAM?

Why Do You Need Digital Asset Management?

When asking “why is digital asset management important,” the main answer is that DAM is a must-have for making sure that employees don’t waste time searching for assets so that your process for managing assets can become more efficient. But here are a few other reasons:

  1. Improving Brand Management: Transparency over creative content is critical for optimizing brand management. Support brand consistency by providing employees with access to metadata across multiple systems, so they can view content in context and make the right decisions.

  2. Recapturing Market Shares: As the number of small niche brands explodes, using a it is vital for CPG manufacturers that want to capture the attention and launch products to capitalize on emerging trends. Recapture lost market shares by automating inefficient manual processes and building the operational agility necessary for creative teams.

  3. Accelerating Product Development & Launches: Connecting products with complete product information through a Product Asset Management platform opens the door to creating a whole host of product-related content. Enable your creative teams to produce product-related content faster and speed up the time-to-market of new products.

How to Build
your DAM Strategy?

Scroll down to learn a few principles of Digital Asset Management strategies. We’re also here for you, don’t hesitate to contact us to know how our experts can help you.

Image of relaxed woman preparing a DAM Digital Asset Management strategy

Step 1: Prepare for your
DAM project

Building a DAM strategy is a long-term process that requires lots of initial research so that you not only know whether your organization needs Digital Asset Management, but you know the type of questions you need to ask your vendor, how others in your industry are using DAM, and what are the best practices to implement for long term success.

If you never implemented a DAM solution in your organization, we recommend you to start with our blog on what is DAM and why you may need Digital Asset Management.

So seat back, relax and learn a few steps to build a Digital Asset Management strategy…

Man looking at a digital asset

Know When It’s Time to Replace Your Existing DAM System

The first step on the road toward digital transformation is to examine your existing processes and evaluate if they’re serving your business needs. In other words, that means understanding when it’s time to replace your existing DAM system.

DAM leaders, CIO’s, and digital innovators who need to start a strategic DAM replacement or consolidation initiative can read this free guide.

Ask these 10 Questions to your DAM Vendors

Another key step before committing to purchasing a new solution is communicating with prospective vendors to see what type of DAM experience they can offer you. When looking at vendors, there are 10 main questions you want to ask to your DAM vendor:

  • How to get people on board?
  • Are the benefits enticing enough for users?
  • How easy is it to learn the new system?
  • How quickly can you add support for new content types?
  • How easily can you add new distribution points?
  • How easily will you adapt to our business changes?
  • Will it reduce or reinforce our silos?
  • Will it underpin or undermine my digital transformation?
  • How easily can you take advantage of cloud capabilities?
  • How easily will it integrate with my current and future stack?

Asking these questions will tell you if the provider can offer you a scalable Digital Asset Management that’s easy to adopt, cloud-ready, and integrates with your existing technologies.

Representation of a DAM Digital Asset Management

Read Digital Asset Management Analysts Reports

These reports provide a valuable source of information you can use to find ways to use DAM to enhance your core business processes and future-proof your organization.

If you want a top-down view of the DAM industry and how Digital Asset Management can enhance your digital marketing processes:

Forrester also usually publishes a Forrester Wave for DAM. Read about the Forrester Wave for DAM.

Go further with our blog | Gartner Market Guide: Why is DAM Critical to CX

Learn From Others In Your Industry

Every industry is different, and examining how the top players in your industry have used Digital Asset Management to boost cost-efficiency can provide you with the blueprint to enhancing your operations.

Below we’ve listed how some industries are applying DAM to become more efficient:

  • DAM for Food - As regulatory requirements increase every year, food companies are using Digital Asset Management to develop operational agility by ensuring that employees have global access to product shots so internal and external creatives can find the content they need fast, making it easier to reuse assets.
  • DAM for Apparel - Modern apparel brands that need video, image, 3D, and product information to flow from photoshoot to e-commerce fast use DAM to automate time-consuming manual processes and automatically add tags and product info.
  • DAM for Luxury - From pop-up shops to unexpected new collaborations, today’s luxury brands are at the leading edge of bringing creativity to store shelves. DAM can add value to your creative and product content to conquer trends and crush the competition
  • DAM for Beauty - Companies in the beauty industry are beginning to use Digital Asset Management to streamline the digital supply chain and ensure all products sold on e-commerce sites are featured alongside complete product information like ingredients.
  • DAM for Advertising - Advertising agencies like TBWA are using DAM to make it easier to search for internal content by creating a central commercial archive of content with search and filtering to accelerate image browsing.
  • DAM for Media & Entertainment - Film and TV studios are at the vanguard of exploding content volume, shrinking release windows, and increasingly complex content creation and delivery ecosystems. Digital Asset Management platforms can manage assets with complex metadata at speeds and scales that break legacy systems.
Image of a hand pulling down blue shades to look at multiple grey X’s

Step 2: Research
Best Practices for DAM

Once you’ve researched existing Digital Asset Management and thoroughly evaluated your readiness for adoption, it’s time to start thinking about how you can use best practices to improve your current processes.

Although there are several best practices to implement, scroll down to read about 4 main best practices examples to increase your operational efficiency significantly…

Image of a hand pulling down blue shades to look at multiple grey X’s

Video Management Best Practices

If you’re one of those enterprises attempting to manage an omnichannel marketing strategy and navigate huge libraries of video content side-by-side with other content, then your first port of call should be to use a Digital Asset Management to centralize all of these assets.

Managing videos with DAM will not only provide you with a central repository of videos but will offer other features like video distribution and archiving that will simplify the process of managing video content.

Video management best practices
Image of four people rowing in a body of water

Digital Assets Workflows Best Practices

Introducing workflows is another top priority for ensuring that your team isn’t wasting time on unnecessary manual tasks. Using a DAM platform’s workflows makes it much easier to acquire approvals for marketing materials and to automate QA processes.

One way to use workflows is to use asset tags to trigger localization workflows. For example, you could create a process where assets tagged for use in France are automatically sent for machine translation and then sent to a librarian for metadata translation and localization.

Forrester Wave DAM Workflows Report
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DAM Implementation Best Practices

Onboarding new technology can be challenging, which is why it’s advisable to confront the challenge of implementing a new DAM by embracing new solutions as part of a larger digital transformation initiative to become more agile. Identifying which manual processes are limiting productivity and how you can use DAM to automate those inefficient processes is key to making sure you have a successful deployment.

Taking the time to consider what your desired future state is and what data you need to collect to reach that desired state, will tell you what features you need to leverage to get the best post-adoption result.

Digital Asset Management Best Practices
Image of a blue tag with a purple X in the center

Advanced Metadata Best Practices

Writing metadata in files is another important consideration if you want to increase the operational impact of your Digital Asset Management. For example, the Nuxeo Platform enables users to create rules that automatically assign information to assets based on who the recipient is.

Incorporating advanced metadata into your content management strategy enables you to leverage digital assets more effectively and ensures that everyone in the digital supply chain has access to all the information they need on digital assets.

Advanced metadata in DAM

What is the Future
of the DAM Market?

Nuxeo has been recognized several years in a row as a Visionary by Gartner. Our vision is fundamentally different than other DAM vendors in the market. Here are 3 key trends we anticipate for Digital Asset Management solutions. Contact our team if you want to stay ahead of your market.

Build Intelligent DAM with Artificial Intelligence & Machine Learning

Over the next few years, Digital Asset Management will become more advanced as they merge with disruptive technologies like AI. AI can reduce image hide and seek by automatically tagging content with metatags, making it easier for human users to tag assets with metadata.

The cost savings of AI-powered DAM can be monumental. As Nuxeo research shows, in 60% of cases where an asset can’t be found, it will be recreated, which can cost up to $30,000-$50,000 per asset that needs to be recreated. So if AI can automatically tag assets and eliminate this issue completely, there are substantial cost savings to be made.

Real life examples of how companies use AI to improve DAM operations

Migrate to the Cloud

Digital Asset Management also has a role to play as a key enabling technology for organizations moving to the cloud. To ensure access to all assets, enterprises will need to adopt platforms that support cloud deployment and can upscale with the user’s needs.

Cloud-friendly DAM will be critical in the future for creating an online repository of data that a company can combine with data analytics to gather operational insights and turbocharging existing processes.

6 benefits of DAM in the Cloud

Accelerate Creative Processes

Accelerating product development has proven difficult for many of the world’s largest companies. The biggest problem holding back these efforts is the tangled web of processes and workflows. Watch this video to learn more about how a powerful DAM platform can accelerate your products to market:

Turbocharge your creative processes

We're here for you.

From advanced search to enterprise scalability, flexible metadata models, and configurable taxonomies, the Nuxeo Platform is ideal for complex, enterprise DAM applications where out-of-the-box solutions fall short.