Creating hundreds or thousands of new SKUs every season relies on many teams working on many processes, from materials selection and product photography to in-market distribution and promotion. Optimizing interlinked processes one by one, however, rarely accelerates the end-to-end design-to-shelf timeline enough to transform the business’s competitive position.
This guide, created for managers and executives at product driven companies, answers three main questions:
How does accelerating product introduction grow market share in an era of market disruption?
What opportunities for acceleration exist throughout the product design, development, and go-to-market process?
Why do many efforts to streamline and accelerate product development fail to deliver real results — and what is required for success?