7 Ways to Improve your Product Asset Management
Creating hundreds or thousands of new SKUs every season relies on many teams working on many processes, from materials selection and product photography to in-market distribution and promotion. Optimizing interlinked processes one by one, however, rarely accelerates the end-to-end design-to-shelf timeline enough to transform the business’s competitive position.
This guide, created for managers and executives at product driven companies, answers three main questions:
How does accelerating product introduction grow market share in an era of market disruption?
What opportunities for acceleration exist throughout the product design, development, and go-to-market process?
Why do many efforts to streamline and accelerate product development fail to deliver real results — and what is required for success?