Enterprise-wide DAM solutions are critical for growth but existing systems don’t meet global enterprise needs.
Forrester Consulting recently surveyed over 100 marketing strategy and platform management decision makers at enterprise companies to explore how they approach digital asset management (DAM).
Survey highlights include:
The majority of organizations lack a true enterprise DAM solution
Many struggle with integration, innovation, and collaboration
Experienced benefits are sometimes unexpected
Download this Technology Adoption Profile to get all the details and learn more about the anticipated vs. actual benefits of DAM including cost savings, improved customer experience, and faster time to market.