This paper helps category managers, brand strategists, and shopper marketers answer three questions:
Why are mini-niches and microtrends the new normal — and will it keep going on this way?
How can large consumer goods manufacturers successfully market their existing product selection to niche customers?
What can CPG companies do to gain loyalty and customer satisfaction from consumers with niche consumption habits?
Explore how Nuxeo helps CPG companies attract new customers with existing products and provide their consumers with the information they need to make the choices they want.