The Future of Campaign Creative Development

The Future of Campaign Creative Development

This brief explores how to accelerate campaign creative development with atomization, modern workflows, and enriched asset views that put content in context.

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What's inside

Omnichannel marketing strategies require more types of digital assets and creative content than ever before. You can make your campaign creative development smarter and more agile — by streamlining every step of the process.

The future of campaign creative development is here:

  • store and access all types of content, regardless of file type or size
  • instantly access and search for all assets (within specified permissions of course)
  • define, store, connect, and process complex objects
  • easily configure content review workflows and annotations

Discover how to help your creatives — and the downstream teams that depend on them — become happier and more productive.

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Generali
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