Most brands don’t realize they lack visibility into their digital assets until they’re in a bind. Maybe a new distributor needs to know if there’s a certain allergen in the product or an agency is requesting access to photos.
It’s easy to overlook the role content and data can contribute to your success, but there is great value in putting your rich media assets at the center of your process.
This playbook explores the Product Asset Management (PAM) strategy, which connects product-specific content, data, and digital assets across the organization. Adopting a PAM strategy takes digital assets beyond marketing to position digital asset management (DAM) at the center of the digital content supply chain.
Download the playbook to learn more.