Forrester Now Tech: Digital Asset Management For Customer Experience, Q2 2021
What's inside The Forrester Now Tech
According to Forrester, the definition of Digital Asset Management (DAM) is “Technology that organizations use to manage the creation, production, distribution, and retention of rich media content such as audio, video, images, and compound documents.”
“Whether its generating awareness, enabling product comparisons, or serving up quickstart tutorials, content powers the entire customer lifecycle. Increasingly, brands have turned to DAM to create an enterprise content hub. Application development and delivery professionals should note that 64% of global software technology decision-makers are adopting DAM.”
We believe our inclusion in this report reflects our commitment to our customers, product innovation, and our ability to manage all digital assets at incredible scale. With global brands and media companies delivering personalized experiences with the Nuxeo Platform, now a part of Hyland, we encourage you to read this report to learn more.
This report explores how DAM solutions can:
- Reduce content creation costs
- Increase operational efficiency
- Improve rights management and compliance
Register now to read the Forrester Now Tech: Digital Asset Management For Customer Experience, Q2 2021.