According to Gartner, ”The proliferation of marketing touchpoints is driving the need for more orchestrated content development and storage.” Gartner continues to say, “As the volume of content assets grows, the cycle time for creative teams to develop assets is shrinking.
By leveraging existing creative assets more effectively, and utilizing workflow and project management solutions embedded into DAM systems or other solutions, marketing leaders are better equipped to meet content development demands with transparency and efficiency.
Read this Gartner Market Guide* to:
- Explore DAM market trends and direction
- Assess whether you have basic, intermediate, or advanced DAM requirements
- Understand Gartner’s market definition of DAM
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*Gartner, Market Guide for Digital Asset Management, Colin Reid, August 19, 2019