Connect digital content and data to engage customers, boost conversions, and inspire advocacy.

Executive Summary:

Great digital experiences are part art and part science. The magic lies in how we bring content together with data to deliver experiences that are engaging, relevant, and personalized, but challenge to deliver a connected customer experience. Gaps in data and content management result in disconnected experiences that reduce customer engagement and negatively impact the brand.

An enterprise digital asset management (DAM) system can help by addressing the content gap. It provides a single source of truth that makes digital assets broadly available to internal and external users and puts assets to use in the context of customer data.

This paper examines the critical role that DAM plays in the age of the connected customer experience.

Read this IDC Technology Spotlight to understand:

  • The high costs and risks of unmanaged assets
  • The 5 key capabilities and benefits of an enterprise DAM
  • The importance of robust integrations, cloud capabilities, and AI

Download this IDC Technology Spotlight to get analyst insights into the role of digital asset management in the age of the connected customer experience.