Rethinking DAM in the Age of the Connected Customer Experience

IDC Technology Spotlight

Rethinking DAM in the Age of the Connected Customer Experience

This paper examines the critical role that digital asset management plays in the age of the connected customer experience. It also looks at the role of Nuxeo in the strategically important market of digital asset management (DAM).

Key takeaways:

  • New devices and channels enable more relevant, engaging, and personal digital experiences
  • Organizations increase customer acquisition and retention through connected, relevant customer experiences
  • Enterprise DAM provides a single source of truth to put assets to work in the context of data