Retailers & Brands: The Rising Importance of Customer Experience

Retailers & brands: The rising importance of digital customer experience

With the retail sector facing some of its biggest challenges ever, exclusive new Nuxeo research shows how - as the industry transitions to even more of a digital model - delivering exceptional digital customer experiences and personalisation are integral to inspiring loyalty.

Nuxeo asked UK consumers about the factors that would influence their retail and brand choices. This research, conducted by Censuswide, surveyed more than 2,000 UK consumers over the age of 16.

What's inside

Retailers & brands: The rising importance of digital customer experience

Read the findings to discover:
01
The importance of delivering a first-class digital customer experience, personalised and valuable content and detailed product information

02
The preferences and habits of respondents aged 16-24 who have grown up with online shopping and digitally-enhanced in-store experiences

03
The power of content personalisation in the buying cycle

04
The growing challenges that retailers and brands face as they strive to keep their product ranges current, relevant, and differentiated

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