What is DAM? A Tale of Two Marketing Departments.

It was the best of departments, it was the worst of departments. The difference? Digital Asset Management (DAM).

CVS Pharmacy

Things to know before buying Digital Asset Management

How does DAM impact your marketing teams?
How does it provide value for your company?
What are the competitive advantages of a company using DAM?
Why would teams want to adopt it?

In other words: What difference does a DAM system make?

Modern DAM software feature lists can seem intimidating and tough to translate into real-world benefits.

In this marketing brief, we’ll take a closer look at two CPG companies that we’ll call Widget and Gizmo. Both Widget and Gizmo are comparably sized with similar levels of organizational complexity; the companies’ processes and solutions are based on real companies with and without DAM implementations.

Check out this piece for a light-hearted walk through typical marketing department challenges - and how DAM can solve them!

Find out why you need a DAM solution for your marketing team

What is DAM? A Tale of Two Marketing Departments.

Type: Report

Topics: Digital Asset Management