Modern DAM software feature lists can seem intimidating and tough to translate into real-world benefits.
Before you buy—or even scope out vendors—you need to know:
In other words: What difference does a DAM system make?
In this marketing brief, we’ll take a closer look at two CPG companies that we’ll call Widget and Gizmo. Both Widget and Gizmo are comparably sized with similar levels of organizational complexity; the companies’ processes and solutions are based on real companies with and without DAM implementations.
Check out this piece for a light-hearted walk through typical marketing department challenges - and how DAM can solve them!
Topics: Digital Asset Management