What is DAM? A Tale of Two Marketing Departments.

It was the best of departments, it was the worst of departments. The difference? Digital Asset Management (DAM).

What is DAM? A Tale of Two Marketing Departments.

Modern DAM software feature lists can seem intimidating and tough to translate into real-world benefits.

Before you buy—or even scope out vendors—you need to know:

  • How does DAM technology impact the normal, everyday routines of your teams?
  • How does digital asset management provide value for your company?
  • What advantages does a DAM-enabled company have over a company that isn’t yet using digital asset management?
  • Why would teams want to adopt digital asset management?

In other words: What difference does a DAM system make?

In this marketing brief, we’ll take a closer look at two CPG companies that we’ll call Widget and Gizmo. Both Widget and Gizmo are comparably sized with similar levels of organizational complexity; the companies’ processes and solutions are based on real companies with and without DAM implementations.

Check out this piece for a light-hearted walk through typical marketing department challenges - and how DAM can solve them!

Topics: Digital Asset Management