A good Digital Asset Management (DAM) system can save a company money by making it easier to find digital assets, reduce duplicate work, and unlock the potential and reach of existing assets.
Your questions on Digital Asset Management
When we talk about digital assets, we’re talking about any digital content or object (images, videos, documents, metadata, etc.) that can be used to produce value. A digital asset corresponds to a media file or files that have an intrinsic or acquired value.
Open source Digital Asset Management (DAM) systems are a popular choice because they have a public source that anyone can interact with to develop new features and create a customized DAM experience.
There are many reasons why using a Digital Asset Management solution is important for modern organizations, including:
- Increasing operational efficiency
- Reducing employee time wasted searching for creative assets
- Decreasing the number of lost assets
- Ensuring file security and user access control
- Increasing marketing effectiveness
- Showing usage rights
- Speeding up time to market of products
- Reusing digital content
AI improves the DAM experience by automating the metatagging process. Artificial intelligence and machine learning automatically assign metatags to creative content at scale, which manual users can’t replicate.