TBWA

TBWA optimizes global advertising campaigns with the Nuxeo Platform "Nuxeo allows us to maximize the value our clients gain from those assets" - Stefan Born, IT Director, Germany, C&EE

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Import

« Import huge media files, automatically resize images, convert videos to new formats, and manage hundreds of metadata fields are daily tasks for us. »
  • Flexible XML schema data model supports fast-changing data models and hundreds of complex metadata fields per asset
  • Automate bulk media imports including metadata
  • Automate media processing based on workflow-driven business logic, such as transcoding videos to select new formats based on metadata
  • Hierarchical storage models: Direct binary files to desired storage based on business rules, including link to CDNs (CloudFront, Azure CDN, MaxCDN, Akamai, etc.) and cloud storage (AWS, Azure)

Scalability

« We need enough scalability to accommodate huge 20-100GB video files with constantly changing metadata and access controls. »

Massively scalable media repository:

  • Includes support for NoSQL (MongoDB) storage backend with GridFS
  • Elasticsearch used for dedicated content indexing for very fast search queries

Integration

« We need a new MAM platform that will integrate with existing purpose-built applications instead of requiring us to rip and replace. »
  • Easily integrate data from existing applications into Nuxeo repository and workflows
  • Use existing add-on integration packages and/or build your own custom plug-in

Additional Resources:

HD

Customer video: Discover how the Netherlands Forensic Institute (NFI) uses the Nuxeo Platform for fast, transparent case management for criminal investigations

Watch how a full service ad agency, GSD&M, replaced their legacy DAM solution with the Nuxeo Platform to more effectively managing client videos and other media with new process automation. You can also read the GSD&M case study.

Read our Tech Brief, explaining how Nuxeo successfully integrated MongoDB as a NoSQL repository backend, providing enough scale for a massive video on demand platform.

Search

« Our users must be able to find files based on when and where they can be used, and then easily work with them. »

Elasticsearch, the default query engine, provides excellent search performance:

  • Full text, fuzzy, faceted search, and much more
  • Users easily navigate through asset lists, using facets based on metadata categories

Complete, user friendly digital asset management, including:

  • Automatic storyboard extraction
  • HTML5-based video preview
  • Annotate images online; identify differences between two images
  • Easily work with multimedia files using client applications without leaving the Nuxeo Platform

Collaboration

« Our content must go through multiple rounds of approval before publishing. We need to be able to surface content to only certain groups/people until they are approved. »
  • Workflow engine enables creation of custom workflows and automation processes to facilitate group review and approval of a media asset. Nuxoe Studio offers visual design of workflows and business logic with no coding required.
  • Built-in lifecycle management, including automatic update to an asset’s lifecycle state based on its progress through a workflow
  • Fully customizable security, based on access controls, lifecycle state and other metadata, ensures only the right users access the right content at the right time

Media Asset Management is just an example of how you can use the Nuxeo Platform

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