In the world of consumer packaged goods and retail, manufacturers rely on large and ever-changing product information. Traditional marketing DAM softwares lack the flexibility and sophistication CPG companies need to manage the full creative lifecycle. Product Asset Management is a better way to manage your digital assets and product content and accelerate product development.
Top-performing companies can deliver product to market in less than six to eight weeks. The typical lead time in the industry is more than 40 weeks — far too long to stay ahead of consumers.” McKinsey & Company
Product development is information-hungry
Whether teams are sourcing materials to social media, they need more information to accelerate product development.
At the world’s largest companies, dozens of teams work across time zones and continents to put thousands of new SKUs on store shelves.
See how we help CPG companiesProduct Designer
What colors are available?
Just check the dashboard for always up-to-date information.
Creative Director
Who needs to approve this image?
It will be sent automatically through each level of review, with full visibility into who has made changes.
Web Content Manager
Which photos contain these two products together?
Just search for assets that contain both — results are available instantly.
Make your information work smarter
Develop products faster, and you can conquer trends and delight customers. With Nuxeo, break down information silos that keep your teams from doing their best work fast.
Our Digital Asset Management system works with any file type or format (image, video, 3D…), enabling scalable, flexible control over the information that matters at every stage in the product development process.
Our vision of DAM
Frequently Asked Questions
Over time, product related software tools have developed into a handful of main categories such as Product Data Management, Product Information Management, Product Lifecycle Management. There are of course many others that address more niche needs in the product lifecycle. Each of these systems described addresses different parts of the product lifecycle but none of them give an end-to-end overview of the product across every stage from idea to market.
Upon Gartner, organizations need to evolve from product information management to product experience management. In doing so, data and analytics leaders will unlock greater business value through their programs by connecting product information to product analytics to optimize product experiences for customers.
Digital design makes the design product life cycle more streamlined by giving designers access to thousands of materials, alongside information like pricing, availability, and specifications. In 2020, smarter Product Asset Management is essential for maximizing productivity.
Everyone from marketers to sales representatives and retailers relies on up-to-date, accurate product information to make informed decisions on how to present products to customers. However, in companies with diverse and complex product assortments, these teams often struggle to find the product data they need.
Omnichannel marketing strategies require more types of digital assets and creative content than ever before. You can make your campaign creative development smarter and more agile — by streamlining every step of the process.
Traditional photo studio processes can’t scale to the needs of the product creative lifecycle, which demands faster project delivery than ever before. Faster development not only helps creatives but also empowers the downstream teams that depend on them. More complete contextual briefs, in-platform photo or video annotations, and full audit trails provide you with complete visibility over a project. There are no more tedious manual processes, which make creative and technical teams not only more productive, but happier as well.
