Accelerate Product Development

In the world of consumer packaged goods and retail, manufacturers rely on large and ever-changing product information. Traditional marketing DAM softwares lack the flexibility and sophistication CPG companies need to manage the full creative lifecycle. Product Asset Management is a better way to manage your digital assets and product content and accelerate product development.

Over time, product related software tools have developed into a handful of main categories such as Product Data Management, Product Information Management, Product Lifecycle Management. There are of course many others that address more niche needs in the product lifecycle. Each of these systems described addresses different parts of the product lifecycle but none of them give an end-to-end overview of the product across every stage from idea to market.

Upon Gartner, organizations need to evolve from product information management to product experience management. In doing so, data and analytics leaders will unlock greater business value through their programs by connecting product information to product analytics to optimize product experiences for customers.

Digital design makes the design product life cycle more streamlined by giving designers access to thousands of materials, alongside information like pricing, availability, and specifications. In 2020, smarter Product Asset Management is essential for maximizing productivity.

Everyone from marketers to sales representatives and retailers relies on up-to-date, accurate product information to make informed decisions on how to present products to customers. However, in companies with diverse and complex product assortments, these teams often struggle to find the product data they need.

Omnichannel marketing strategies require more types of digital assets and creative content than ever before. You can make your campaign creative development smarter and more agile — by streamlining every step of the process.

Traditional photo studio processes can’t scale to the needs of the product creative lifecycle, which demands faster project delivery than ever before. Faster development not only helps creatives but also empowers the downstream teams that depend on them. More complete contextual briefs, in-platform photo or video annotations, and full audit trails provide you with complete visibility over a project. There are no more tedious manual processes, which make creative and technical teams not only more productive, but happier as well.